Denise , John and Peter Coates , the family behind the online betting and gaming operator bet 365 , consolidated their position on Sunday Times Rich List standing on the 19th out of 250.
The trio's total net worth was £ 4.4 billion in 2021, up £ 1.3 billion from their 2020 net worth.
Collectively, the Coates family owns 93.3% from the 365 rate, as well as a declared dividend of over £ 88.6 million.
Denise Coates - a 2012 CBE Awarded - also reportedly paid herself a £ 421 salary earlier this year, which is considered the largest check. in British corporate history.
The Sunday Times further estimates that when Denise's salary and 365 dividend are added to the rate, the company is worth roughly £ 7.1 billion, adding another £ 1.3 billion to that figure in recognition of the huge mileage. dividends and wages over the years.
Denise made a 365 bet in 2000 after inheriting and mortgaging her father's local bookmaker network in Stoke-on-Trent, using the proceeds to fund the operator's initial online venture.
Now one of the largest and most recognizable gambling companies in the world, bet 365 is active in the UK, Australia and the USA, and also has offices in Gibraltar and Malta and has 5 employees and 10 employees.
However, despite the commercial success, the 365 rate suffered from the financial impact of the COVID - 19 pandemic.
Group announced in April that annual revenue growth came to an end, announcing that its 2019/2020 group revenue fell 8% to £ 2.6bn (2018/2019: $ 3bn).
As a result, the company's operating income fell by more than 75% to £ 194 million (2018/2019: £ 758 million), with the cancellation of sports matches and a subsequent drop in consumer sports betting interest - the most likely odds.