SBC Innovation Report: Footballer's Props Part 1

• We have placed the latest football player products under the microscope combined with Stats Perform and Degree 53
• The first of a three-part series for SBC News features Ladbrokes Five-a-Side

It has only been two short years since Shots, Assists and Tackles were popularized and are now a key feature of almost all Tier 1 bookmakers. Fan interest in player performance continues unabated, with detailed TV stats and engagement increasingly featured on social media.

22 players place a lot of bets on the field - much more than just who will score a goal. More granular betting events mean more flexibility, more ways to generate interest, and more ways to retain bettors for longer.

They work well for batteries, but creativity beyond that is common, so when combined with Degree 53 as well as Execution statistics We've explored over 25 ways operators use shots, passes and tackles, starting with Ladbrokes Five-a-Side, which launched in 2020.

We've also put together a guide with all 25+ operator examples that can be downloaded from the Stats Perform website HERE .

Ladbrokes 5-A-Side: Degree 53 Overview

What is it?

Player Bet Constructor recreated with a fantasy-style interface that generates a fivefold accumulator.

How it works?

Users create a team of five players and predict how they will perform based on different categories:

1 / Goalkeeper (conceded 1+ goals)

2 / Cruncher (to make> x rolls)

3 / Baller (to make> x gears)

4 / Sniper (fire> x shots)

5 / Finisher (to score> x goals)

6 / Hacker (for card)

7 / Playmaker (to make> x gears)

8 / Chancer (fire> x non-standard shots)

9 / Sharpshooter (fire> x shots on target)

Other features

Detailed statistics help users choose their players (and formation).

Historical data from Opta helps players decide where to set the line / price (which is automatically updated when the user switches).

Ladbrokes' built-in player statistics tracker and the new My Bets live tracker help players track their progress as the match progresses. The nature of the game also lends itself very well to promotions and storytelling to help Ladbrokes' marketers stand out from the crowd.

Degree 53 Verdict

Ladbrokes describes 5-A as "an epic new way of betting," and they should applaud its ambition and create a whole new experience. It's very smooth and intuitive, and it really changes the way you place bets and keep track of your bets, which you don't often see.

Like other player products, it grabs the user's attention throughout the game, and keeping track of five different players is fun and engaging.

The mechanics of team selection and scoring work well. contains useful statistics and data and bears similarities to fantasy football picks, a weekly ritual for many fans.

These elements seemingly combine to create this that is easy to understand for both novice and seasoned gamers. This is a very exciting experience, helping to solve the serious problem that bettors have too many choices to make a decision.

Conclusion

Given its launch time, it is likely that 5-A-Side is likely to become a key pillar of Ladbrokes. 'European 2020 campaign. If the euro goes on schedule in June 2021, it will remain one of the most innovative products, and one of the easiest and most fun. concepts that first-time bettors need to understand. We expect it to work very well.

For 53+ examples of operators creating more fun betting opportunities based on player statistics including Ladbrokes, BoyleSports, Sky Bet, bet 365 and more, please PRESS HERE .