Sports betting and entertainment group Entain Plc 's PartyCasino and PartyPoker brands entered into a long-term partnership with Mclaren racing team.
The alliance, based on a “shared experience of delivering entertainment through cutting-edge innovation,” according to the joint statement, will rely on a common approach to safety and responsibility.
Of Monaco Grand Prix and further, Entain and McLaren will collaborate to promote safer betting and gaming activities, capitalizing on the team's “unique perspective” of maintaining control and managing risk.
“We are immensely proud to partner with McLaren Racing, a team that is synonymous with creating exciting entertainment through continuous innovation and staying at the forefront of,” said Jette Nygaard-Andersen, CEO of Entain Plc.
“This is the same approach we take when giving our customers moments of excitement, and we are truly delighted with the opportunity we have to create new content for our PartyCasino and PartyPoker. customers as well as bringing these great brands to new audiences. "
Through the partnership, Entain will open the doors to the world Formula 1 with the betting and gaming group to provide special content and exclusive opportunities through an activation platform called Access which will include McLaren-themed casino content and access to all games at PartyCasino and PartyPoker.
The platform will also include competitions to gain access to the McLaren Technology Center, general site-wide promotions, company social media channels and jointly developed marketing materials.
In addition, the deal increases the FTSE 100 presence of the Entain gambling group in the world of sports, maintaining agreements with renowned professional sports clubs. , as well as support for mass teams through 'Pitching In' Initiative in combination with three Lea's trident gues .
Zach Brown, McLaren Racing CEO explained: “Fan entertainment is the main focus of our team and sport. Like McLaren Racing, Entain brands such as PartyCasino and PartyPoker are committed to providing their customers with moments of safe and responsible excitement.
“We look forward to starting our partnership with Entain for the Monaco Grand Prix this weekend, as well as the event we have planned together to create moments of excitement for fans and customers.”
In mid-April, Entain published Trading reports for the first quarter As a result, the company posted a 13% net revenue decline due to the restriction of its retail division, while the group continued to focus on its digital growth strategy as its online gambling division delivered "21 consecutive quarters of double-digit growth." 
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